Welcome to Baxter of California, one of the original men's grooming brands created by Baxter Finley in 1965. In the years since then, Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Years of research by our experts proved that all skin is not created equal. Our approach is science plus nature, built from the ground up in California. We may be old school in concept, but we’re high-tech in practice.
DEDICATED TO ELEVATING THE CRAFT OF MEN'S GROOMING SINCE 1965.